LA-Based PCB Assembly and Manufacturing Company Scales Up 111% Organic Traffic and 70% Qualified Leads!

The Brief

Client has over than 40 years of combined experience in rendering PCB assembly, PCB Fabrication, Small to Large volume of PCB prototyping, PCB Box Build, Partial and complete Turnkey PCB Assembly, SMT PCB Assembly and manufacturing services to the diverse industry sectors. They are capable to provide flexible and rigid-flex PCB assembly service, mastering mixed PCB assembly and production PCB assembly services as per client’s requirements.

In 2017, they have approached us to redesign and promote their website in a way that would make it easy for their users to navigate their site and it can increase their organic visibility for non-branded, industry focused keywords and ultimately it can increase conversion rate.

Later in 2020, they had asked us to make their website ADA compliant with WCAG 2.1 standards.

The Challenge

Our focus was to lessen any traffic losses due to website redesign and URL changes. Also, it requires to create an organic search engine optimization strategy in a way that would not only drive more traffic to website by targeting specific keywords but also result in more qualified conversions and leads. It means analyzing website’s performance on regular basis and readjusting the content strategy, resolving technical issues to ensure the best SEO practices are met.